Maryland Social Media Influencers: Facebook or Instagram?
One of the hottest forms of marketing today is social media influencer marketing. Popular as ever, Social influencer marketing is not always the best option for your business. However, for businesses selling consumer products or services, it’s absolutely crucial to use a social influencer as a form of advertising.
You may think the first step is finding an influencer who can best represent your brand, but the first step is to decide if what social platform is best, do you want to advertise with an influencer on Tiktok, Youtube, Facebook or Instagram? There are several reasons why a company might choose to partner with a social media influencer who runs a Facebook group, rather than focusing on an influencer with a strong Instagram page.
Focus on Community and Engagement
Deeper Connections: Facebook Groups foster a sense of community and allow for more in-depth discussions around a topic. An influencer can lead these discussions, answer questions, and build a stronger connection with their audience, which can translate into a more loyal following for the brand. Check out Howard County M.others as an example. This Facebook group is nestled in Maryland, and offers members a safe space to share paternal information.
Targeted Audience: Facebook Groups tend to be more niche-focused than general Instagram accounts. They offer in-person events, allowing for members to verbally talk about your brand and business. This allows a company to target a specific audience that is highly interested in their product or service.
Content and Functionality
Variety of Content Formats: Facebook groups allow for a wider range of content formats beyond photos and videos. Influencers can share articles, host events, live chats, and even conduct polls, providing a more well-rounded brand experience. These in turn keep group members involved thus tells Facebook to keep showing the group’s content to members.
Direct Calls to Action: Call to action links can also be easily embedded in Facebook group posts, allowing for a more direct path to the company's website or sales funnel.
However, Instagram does have its advantages
Visual Appeal: If a company's product or service is highly visual, Instagram's focus on photos and videos can be a major advantage. People enjoy scrolling through instagram for simply the visual appeal.
Larger Reach: Generally, Instagram boasts a wider user base than Facebook Groups, offering the potential for a broader audience reach. With a larger user base you should by all means make sure the social influencer’s following is real and active. Ultimately, the best platform depends on your company's goals and target audience.
Here are some additional things to consider
The influencer's existing audience: Does the Facebook audience appear to be more engaged than an influencer on Instagram? Look for influencers whose Facebook Group audience aligns with the company's target demographic. Some Instagram influencers have 20,000 followers + but they’re not active accounts, in fact some of them could be bots. Facebook groups could have 3,000 members, but they’re active and local, a HUGE difference for your advertisment.
The influencer's content style: Does the influencer's content on Facebook align with the brand's messaging?
Campaign goals: Is brand awareness or driving website traffic the main objective?
By carefully considering these factors, your favorite Baltimore, Maryland marketing firm can help you make the best decision for your business. We can determine whether a Facebook Group influencer partnership is the right approach for your social media marketing strategy.
