Turn followers into fans, fans into customers.
Maryland Social Media Marketing
Grow your brand, one like at a time.
Having a strong social media presence is crucial for business success, but managing it effectively takes time, expertise, and constant attention. Let our social media marketing team be your secret weapon. Locally based in Columbia, Maryland we’ll craft engaging content that resonates with your target audience, keeping your brand at the forefront of their minds. We’ll also analyze results and adapt your strategy to maximize reach and engagement. It should go without saying that we’ll also make your brand look spectacular and your online presence cohesive. With a social media marketer, you can free up your time to focus on what you do best, while we turn your followers into loyal customers.
ONE
Kick-off & Aesthetic
After initial contact, we’ll schedule a time to chat. If all aligns, we’ll schedule a kick-off call to formulate your entire project and outline the project scope, introducing you to your social media manager.
It’s pertinent that we understand your business and your brand’s aesthetic. An aesthetic for brands is essentially the overall visual style and emotional tone it conveys. It's like a brand's signature look and feel, encompassing everything from the colors and fonts used in marketing materials to the imagery and style of photography on social media.
High-resolution videography and photography are key players in creating a winning social media presence. What makes The Buswell Collective unique is how we strategize your content pieces. Every month, you’ll meet with our production team to align your social media content shoot with your business marketing strategy. Next, we’ll come to your place of business around Baltimore, Maryland, or a desired set location to capture and produce innovative content for your users. We’ll provide models, props and everything needed for production.
TWO
Content is everything.
Turf Valley Resort
TOMA Skin Therapy
The Little Unicorn
Acorn Law
The Pearl Spa
Kupcakes & Co.
Little Bit Fit
Dance Athletics Studio
Financial Planning
Highland Family Dental
THREE
Your Social Media Manager
Each client is assigned their social media manager (SMM), starting from contract signing to launching each monthly content calendar. All high-resolution videography and photography pieces are organized by your SMM who will create strategic on-brand monthly content calendars for your review filled with engaging video reels and stills.
Posting is never enough. It’s your project manager’s job to interact with your users, follow appropriate accounts and respond to inquiries, turning your followers into life-long clients. They’ll set up campaigns with influencers and partnerships with other brands. It’s your job to sit back and let us work our magic.
We would love to meet you! We service the entire DC to Baltimore area which includes, but is not limited to:
Baltimore, Maryland
Annapolis, MD
Washington DC
Rockville, MD
Bethesda, MD
Columbia, MD
Frederick, MD
Silver Spring, MD
Ellicott City, MD
Towson, MD
Can’t find Social Media Marketing near me/you? Please reach out to see if we travel to you for Social Media Marketing services.
Where do we work?
The Power of SEO on Social Media
One of the most significant shifts in social media usage is its evolution into a search engine. When Gen Zers are looking for products or services, they often turn to platforms like Instagram and TikTok. They search for relevant hashtags, explore trending sounds, and discover businesses through the recommendations of influencers and friends. Key phrases that a millennial may type into google are now being typed into the search bar feature within META and TikTok. Even better, they can see someone using the product or service before they buy it.
If your business isn't actively engaging with Gen Z on these platforms, you risk falling behind. With the top age of a gen zer at just 22, in a mere 5-10 years from now they’ll be searching for doctors, lawyers and childcare providers, all on an app that was previously used to watch silly videos. In addition, this generation is increasingly loyal to brands and influencers that they discover and interact with on social media. They’ve developed years of trust in influencers to show and bring them content that they feel they need. If you're not present, you're missing out and will miss out on a massive opportunity to connect with potential customers and drive sales.
Get in touch.
Let’s schedule a time to chat about social media marketing for your business.